Targetable has virtualized all of the operations of a digital ad agency into one simple, easy-to-use, SaaS platform, designed exclusively for retail clients. By using a unique blend of data together with an advanced AI algorithm, Targetable automatically generates digital marketing campaigns that are faster, cost exponentially less, and perform better than a traditional agency or any other human-centric solution.
Tech
Targetable
Meet Targetable
Targetable has automated the services of a digital advertising agency to make local digital marketing easy for retailers. We have hundreds of stores using us including brand names like Nathan's Famous, Buffalo Wild Wings, Carl's Jr., The Simple Greek and others. We will be available for all categories of retail by Q4 of this year, including grocery, automotive, fashion, speciality, malls, and many more.
Targetable is a SaaS company that has:
Automated a service that is always in demand;
Packaged that service into an easy-to-use platform that can be adopted by a very large addressable market (any retailer from a local independent to large chains and franchise systems);
Designed the platform to generate SaaS margins which is something that the traditional version of an advertising service could never do even at scale;
Realized early traction with great unit economics;
Has put into place an executable, multi-channel plan to grow very quickly.
Why is your company the best option to solve the problem you're solving?
We have created an easy to use application that simplifies the complicated process of placing local digital ads for retail. Our solution is built for scale and works for single operator SMBs all the way to large national chains with thousands of locations.
What nuggets of info make you interesting? Why do people care about what you're doing?
We have found that during COVID our customers are increasingly relying on our solution to reach new customers and make sure their communities know that they are open for takeout and delivery.
What else do you want us to know?
Early in our company history pre the launch of Targetable, we built a product called Watch and Win for Buffalo Wild Wings that would give promotions in real-time based on sporting events. For example when the Chicago Bears scored a touch down we would give free wings to everyone inside a Buffalo Wild Wings in Chicago.
BEHIND THE COMPANY
CEO/Founder: Vlad Edelman
What one book, podcast, newsletter, etc. do you recommend to other entrepreneurs? Why?
https://www.mindtheproduct.com/the-gist-framework-by-itamar-gilad/
What is your company's secret sauce?
Our secret sauce is is that we have been working in restaurant technology and retail customer experience for over 10 years. We know what works to drive revenue and we know how the industry operates. The combination of this experience with our technology and product expertise has allowed us to build a unique product perfectly tailored for our customers that drives real results.
What inspired you to start/run this company?
We had been in and out of so many restaurants and we realized that they all struggled with the same problem, using cost-effective localized marketing to drive revenue at each store location.
What's the best entrepreneurial advice you've received?
Perfect is the enemy of good.
What's the worst entrepreneurial advice you've received?
Raise a ton of money, recruit a great team and eventually you will find product-market fit.
What sets your company culture apart?
Targetable was created and is run by an experienced team of digital entrepreneurs who have been working with restaurants for over a decade, and before that were responsible for some of the biggest digital properties in the business. We are headquartered in San Diego but believe in a policy of hiring the best talent wherever and whenever they come across our radar. This has resulted in a team of amazing and talented people who constantly broaden our perspectives and make us better at what we do.
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