The AWM SMART SHELF is designed to replicate key benefits of the online experience into physical retail environments. The platform utilizes ruggedized shelf-edge displays combined with high definition optical sensors to automate intelligence into on-the-shelf inventory levels and planogram compliance, play optimal video based on shopper distance (including product pricing and information), provide insight into demographics, and allow for content triggering on detected age, gender, or ethnicity. The technologies work together to enhance operational efficiencies and to provide sales uplift and valuable data.