NeuraLace Medical is a startup medical device company founded in San Diego whose bold mission is to disrupt the chronic pain epidemic. We are huge believers in reducing opioid dependencies and our treatment, Axon Therapy, which has empirical data from over 100 patients demonstrating up to 80% reduction in pain, is the first non-invasive, non-opioid, clinically-demonstrated application of magnetic therapy for chronic peripheral neuropathic pain.
Why is your company the best option to solve the problem you're solving?
At NeuraLace, we envision a world free from chronic pain and suffering. A world where people live their fullest lives and feel restored and invigorated. A world where people are able to be the best versions of themselves. This is what we believe – the world we envision, and hope to achieve. Our first solution, Axon Therapy, aims to be the fastest, safest and most effective treatment for chronic nerve pain. Currently, our patients are considered "refractory" to all available treatments, and physicians lack an intervention to effectively treat patients with chronic nerve pain. Rather than taking addictive pain killers and medication with quality of life diminishing side-effects or undergoing invasive surgical procedures that are costly and risky, patients are able to breakthrough their chronic pain with Axon Therapy's restorative treatments. At NeuraLace, we've created the first solution specifically designed to address the challenges with chronic nerve pain which is why we'll be the first on-label treatment for this difficult to manage condition. NeuraLace is the best company to provide a solution for chronic nerve pain because our patients are the heart of all we do: We care about them, not just for them. So we designed a solution to maximize quality of life for patients without leaving them with more side-effects. Other companies have failed to do this in the last 30 years!
What nuggets of info make you interesting? Why do people care about what you're doing?
Anyone who has witnessed the tragedy and related trauma of chronic pain knows the solutions today are inadequate. The outcome of each day, good or bad, is predicated on the patient’s chronic pain and most don’t want to be a bother or burden so they suffer in silence. Over time, this leads to patients feeling unimaginable loneliness... with a restorative therapy, we are able to help patients earlier in their treatment continuum, allowing them to avoid the challenges of narcotics and invasive procedures. By the third month of receiving Axon Therapy treatments, patients are able to sustain greater than 50% pain relief with short 15-minute monthly maintenance sessions.
What else do you want us to know?
Our mission is to renew the human spirit and restore hope, by providing relief for every person suffering from chronic pain. Our purpose is to relieve chronic pain for millions. To challenge the status quo and do what’s right. We want to create a world without chronic pain. To bridge technology and neurology, for good.
BEHIND THE COMPANY
CEO/Founder: Shiv Shukla
What one book, podcast, newsletter, etc. do you recommend to other entrepreneurs? Why?
The Hard Thing About Hard Things, Ben Horowitz
What is your company's secret sauce?
Axon Therapy's patented output allows us to activate A-beta, a sensory nerve that needs to be active to manage chronic nerve pain. Our data and predict algorithms are able to project pain relief based on the number of treatments for each patient. Finally, we are able to objectively measure the amplitude of the pain and modulatory signal clearly showing patients the results of their treatments and effects of their behaviors post-treatment. We've taken an objective and comprehensive approach in understanding and managing chronic nerve pain, demystifying the once "impossible" to effectively treat this condition.
What inspired you to start/run this company?
In 2010, I experienced patients suffering from chronic nerve pain who had little hope for lasting relief or recovery. There were simply not many options that worked. Many patients relied on opioids or costly, invasive surgeries for temporary relief, while also developing drug dependencies and other adverse effects. One patient I had connected with ended up taking a shotgun to his leg to make his chronic pain stop. What he did shocked me to my core and I became committed to finding a solution. I had zero intention to be a founder or CEO at the time, but ended down the startup journey because it was the only option to bring this incredible discovery into reality.
What's the best entrepreneurial advice you've received?
Momentum is the lifeblood of startups.
What's the worst entrepreneurial advice you've received?
Play it safe. (Not in our DNA, our team is risk ON)
What sets your company culture apart?
We have a massive and unique opportunity to change the lives of millions of patients today who are considered "problem patients." Each team member is empowered by our purpose to relieve chronic pain for millions. We get out of bed every morning to renew the human spirit of our patients, so humanity may rise and thrive, and Axon Therapy makes all of this possible!