A pioneer in the sponsorship technology space, Hookit is the global standard for quantifying sports sponsorship value across social, digital and traditional media. Hookit works with brands and rights holders to empower them to buy & sell sponsorships more effectively. With Hookit data, rights holders can prove the value they bring to sponsors. For brands, Hookit proves the ROI of sponsorship initiatives and provides insight into how to optimize their sponsorship portfolio all in real-time.