Esguard.io Corporation is all about making connecting to the Internet faster, safer, and better.
Why is your company the best option to solve the problem you're solving?
Esguard.io's SecureDNS technology is the only available solution to stop the many kinds of unwanted Internet traffic that our devices constantly receive and that we are often unaware of. And, it is the only technology that works with all web browsers as well as mobile apps and on any device connected to the Internet. Unlike "free" services that have limited capabilities or end up tracking your experience themselves, SecureDNS is offered for a small subscription fee and we do not track our users nor even require them to register with us. For, as the saying goes, "If the product is free, YOU are the product!" Users can feel confident that their privacy and security are ensured while enjoying a faster web experience with longer battery life while reducing their cellular bills by as much as half.
What nuggets of info make you interesting? Why do people care about what you're doing?
The company was already set up to run virtually prior to the Covid-19 restrictions so the current lock-down situation has not slowed our efforts. In fact, the Covid-19 situation has benefited our business because as people around the world are using their mobile devices for Internet purposes more than ever they are becoming aware of the need for greater safety and privacy in their Internet use. And, they want to minimize costs while maximizing the speed and convenience of their experience without the distractions of constant advertisements as they surf the Web. Most of the company's customers are outside of the U.S. This is because international markets largely do not offer unlimited cellular data plans that many people in the U.S enjoy. Saving 30-50% of a user's cellular data because they do not have to pay for all the unwanted traffic that is currently sent to them is a major value proposition of SecureDNS. The worldwide ubiquity of the mobile app play stores and global cloud services such as AWS make deploying SecureDNS to the world very simple and cost-effective for Esguard.io.
What else do you want us to know?
Esguard.io has a number of future products and services on the drawing board and plans to leverage the success and brand reputation of SecureDNS to continue to develop and provide valuable services to our users around the world. Esguard.io Corporation has been completely funded by the Founders to date. As we scale our marketing efforts to reach a broader audience, we are seeking investment to fund that business scaling process.
BEHIND THE COMPANY
CEO/Founder: Steven Morley
What one book, podcast, newsletter, etc. do you recommend to other entrepreneurs? Why?
"In Business As in Life, You Don't Get What You Deserve, You Get What You Negotiate"" by Chester Karrass We are always negotiating all the time. Understanding the skills that make for successful negotiations with win-win results is essential to success in business and in life.
What is your company's secret sauce?
It all starts with the founding team. Steve Morley's business acumen from his 40+ years as a serial entrepreneur, including being the first employee of Qualcomm, combined with his extensive technical knowledge gives him a unique set of skills and the experience to help navigate the very special opportunity that SecureDNS offers. And, Eugene Narciso's fourteen years' experience in software design and information technology make him the right person to architect and implement the technologies that offer our valuable products and services to the world.
What inspired you to start/run this company?
SecureDNS technology was inspired by Co-Founder/President/CTO Eugene Narciso's desire to protect his own three young children as they start to use the Internet. He had the heart and skills to develop the technology and service, but needed an experienced market-focused business lead to successfully develop the brand and marketing for the technology as well as to help ideate the future for the company and its products. Turning ideas into great businesses is my passion and the company's specific mix of leading-edge technology utilized to offer a highly valuable service to a global market is very attractive and rewarding for me as the CEO.
What's the best entrepreneurial advice you've received?
"You will get all you want in life, if you help enough other people get what they want." Zig Ziglar
What's the worst entrepreneurial advice you've received?
Unless you invest at least $100,000 of your own money into your startup and burn your bridges behind you, you'll never be a success.
What sets your company culture apart?
Our company is built on principles of honesty, fairness, transparency and a win-win perspective. We know that a level of trust in our company and our services is essential to building our business and we prioritize trustworthiness as a fundamental operating principle that permeates every aspect of our company and business. We keep our ear to the ground to listen to what our users tell us they need as we stay flexible to constantly improve our products and services to match user needs and to provide maximum value. We also work to provide an enjoyable experience for all our stakeholders including our employees, partners, and our customers. As a team, including our contracted software developers and our student interns, we laugh together and share each other's victories and concerns. We believe in the principle that when people feel valued, respected, and trusted they will achieve great things together.