Featuring Counterpart Ventures and Longley Capital
This week we got two amazing firms investing in the growing opportunities here in Southern California, Counterpart Ventures and Longley Capital.
The VC Connection is a semi-regular, ongoing newsletter where we profile funds that we have developed relationships with. If you would like to see other firms we know, feel free to browse through our curated VC List, “Other VC Firms.”

Counterpart invests in Seed and Series A B2B SaaS startups in traditional sectors such as finance, HR, healthcare, mobility, supply chain and logistics as well as emerging sectors such as remote work. Specifically looking for maniacal founders who will run through any obstacle. Founders who are obsessed with every aspect of the business, determined to succeed. We examine the attributes of founders, largely making our investment decision based on the foundational team.
Additionally, Counterpart has developed the Counter Club, a growing community of established and emerging Corporate Venture Capitalists. Counterpart’s GP’s bring 2 decades of CVC experience to the fund, sharing their playbook on how to successfully run and scale a CVC fund over time. As a result we have cultivated relationships with CVCs around the world that act as potential customer or partnership introduction for their portfolio companies. They are one of the best traditional VCs out there with CVC roots.
Typically investing $1-5M with a preference to lead and take board seats. Counterpart is excited for what Southern California has to offer with the growing Tech scene and the many opportunities arising here within our community. Dedicated, motivated, understanding, and driven, Counterpart strives to partner with the right founders and build generational companies.
Thesis: B2B SaaS Companies Solving NonTrivial Problems or Filling Gaps Within Large Markets
Industry: B2B SaaS, IoT, Mobility and Marketplace Technologies
Location: San Francisco, CA
Stage: Seed and Series A
Initial Investment: $1M-5M
SD Portfolio Companies: Cloudbeds

Longley invests in Seed and Series A companies focused on solving problems leveraging Technology. As technology generalists they are focused on meaningful opportunities tackling big and impactful problems led by great people. The environment, education, healthcare, food, sleep and agriculture are all themes where they see opportunities. They have adopted a high-touch interactive approach with their investments to mitigate risk and provide their companies an opportunistic response to changes within their industry. They have established nearshoring expertise and their network of venture partners and LPs lead some of the world’s largest and most significant companies.
Thesis: San Diego Enterprise Technology Companies
Industry: Software, Saas, Artificial Intelligence, FinTech, Digital Health, Environment
Location: San Diego, CA
Stage: Seed and Series A
Initial Investment Size: $500K-$1M
SD Portfolio Companies: AlwaysAI, Copia Wealth, Fluid Power Ai, GoSite, GroGuru, Iridia, Lab Fellows, Manscaped, Rev, and OmniSync
Keep on charging forward,
The Connect Team