As we at CONNECT are getting excited about Most Innovative Product Awards 2017, we decided to catch up with some of our past MIP winners to talk about their MIP experience and where they are today. We will be featuring these conversations on the CONNECT blog.
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Chalk Digital’s patent pending technology is the only ad management system designed to aggregate user generated multi-media content and geo-target based on consumer’s preferences by strategically distributing ads on designated mobile applications to increase overall engagement. Blending your proprietary algorithms with their own integrated advertising network allows for constant scanning and assessing of apps that are being served to find the best and most active apps within your targeted area and audience. Their system is quickly learning during every campaign which apps are working, and which are not, to automatically adjust accordingly to maximize your reach and engagement.
We caught up with Chalk Digital’s CEO and Founder Craig Hagopian to discuss investors, pitches, and MIP experience.
Why did you apply to MIP?
We applied to MIP to help build awareness among Southern California companies and potential investors about our solution, as well as to see how we stack up to other local companies from an innovation standpoint.
What was your favorite part about the MIP event?
The pitch sessions were my favorite! The opportunity to showcase your company and solution in front of business leaders and technology experts was exciting. Their questions and probing were centered around innovation, which was a novel line of questions to address.
What is one accomplishment/success you have had since you received the award?
Without question, winning MIP helped us complete our funding, as it helped push investors over to our deal after seeing the award and witnessing the ceremony. We took the liberty to invite some of our investors to the award ceremony., which was a great way to highlight our company.Â
Any other thoughts?
Our company genuinely has a 360 appreciation for the MIPs – as a participating company, then as a mentor to companies that applied and now having been on selection committees. I know the hard work and credibility that is earned with an MIP recognition.
Thank you to Chalk Digital and congratulations on your success!