Cool Company Spotlight: YUR

Sep 6, 2022

Welcome To The Cool Companies Spotlight: YUR

The Class of 2022 Cool Companies is absolutely stellar and we are excited to share them with you. This spotlight series provides the opportunity to learn more about each company from their founders, CEO’s, or Presidents. We will provide you a glimpse into the incredible innovation and talent being cultivated in San Diego.

The seventh spotlight in the series is dedicated to YUR.


Make Fitness a Game.™️

Preserve your community with health and wellness.

Community is the modern-day moat for companies, individuals, and brands. YUR helps champion online communities in an engaging way by blending IRL & URL activities with game design. Integrate with Apple Health, Google Fit, Strava, MyFitnessPal, Fitbit, Peloton, Oura, Whoop, Discord, and any VR headset in the market to level up your fitness and wellness. YUR is the #1 fitness tracker for VR / AR and the #1 health and wellness bot for Discord.

What’s your most satisfying entrepreneur moment so far?

“Having a long-standing dedication to a problem space and helping to propel VR fitness from the niche to the mainstream alongside our wonderful team and community.”
Dilan Shah

Founder & CEO, YUR


What inspired you to start this company?

Early and continuous work into my adulthood on pop health issues, digital health, and a deep-seated passion for VR / AR.


What's the best entrepreneurial advice you've received?

Do more than you think you can.


What is the hardest thing about being an entrepreneur?

Handling daily ups and downs.


Where would we find you out and about in San Diego?

La Jolla’s always a good place to start the day. Probably at Better Buzz Coffee or at any beach.


Why is your company the best solution to the problem you're solving?

We are building products for the gamer generation and are a team that is part of the gamer generation. People care about what we’re doing because we enabled VR fitness tracking for free across many games. We believe in preventative health and that is reflected by our use of technologies in AR / VR / Wearables / Interoperability. Overall we want to see 2.4B people build on healthy, fun movement via games, and see people graduate to serious human performance optimization.


Who was your role model growing up?

My dad and mom!


If you could be any superhero which would it be and why?

The Flash. I like to train for explosive motion and he has that going for him.

Here at Connect our mission is to help San Diego’s incredible startup companies grow and succeed. We hope you enjoyed reading The Cool Company Spotlight. Stay tuned for more upcoming spotlights!