Events

September – December 2014

Sep
23
Tue
Content Marketing: New Strategies that Create Real-World Results @ UCSD Extension
Sep 23 @ 7:45 am – 9:30 am

Content Marketing: New Strategies that Create Real-World Results

 

Marketing budgets have never been stretched so thin. At the same time, accountability for results has never been higher. Whether your company is B2B or B2C, as a marketer you’re expected to show that your efforts drive sales that contribute to the bottom line.

Content marketing is a top trend in marketing today, and for good reason: it offers new strategies, tactics and tools that create more results with fewer resources, while developing deeper connections with customers.

By creating and distributing valuable content, companies attract an engaged audience and develop thought leadership and trust.This relationship is proven to improve conversions, shorten sales timelines, and deliver a more attractive ROI than traditional channels. For example, a recent study found that content marketing delivered three times the leads per dollar vs. traditional advertising (source: DemandMetric).

In this workshop, three top San Diego content marketers will share their strategies and techniques, and provide guidance on how to optimize your content marketing efforts for maximum results.

 

About the speakers:

 

Harley Orion, Executive Producer at L7 Creative, will discuss “digital brand engagement.”  How leading brands develop a marketing ecosystem with numerous touchpoints, each of which ultimately contributes to brand value and sales–and how to accurately measure performance in this new paradigm.

 

Brent Altomare, Executive Producer at Groovy Like a Movie will share real-world case studies on clients utilizing video-based content marketing, including metrics on audience engagement, reach, and ROI.

Anna Crowe, Account Supervisor at Formula PR will discuss why PR matters now more than ever, and how to leverage content across communication platforms to maximize value.

 

CLICK TO REGISTER!

Date: Tuesday, September 23

Time: Registration begins at 7:45, program starts at 8:00am until 9:30am

Location:

UCSD Extension

6256 Greenwich Drive

San Diego, CA 92122

Price: CONNECT Members $20; Non-Members $40

A light breakfast will be served.

 

Please contact Rachel Max, Program Coordinator at CONNECT, with any questions.

Rmax@connect.org, 858.964.1330

Sep
24
Wed
CONNECT FrameWorks Workshop: Basics of Obtaining Commercially Effective IP @ The Offices of Pillsbury Winthrop Shaw Pittman, LLP
Sep 24 @ 8:00 am – 11:30 am

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Register Here!

Basics of Obtaining Commercially Effective IP
In partnership with Pillsbury Winthrop Shaw Pittman LLP

Program Overview:
Intellectual property rights are often key to the foundation, growth and ultimate survival of a company.  For technology and bioscience companies, the ability to raise funding is dependent on establishing a sound intellectual property portfolio and strategy.

This program will give you a basic understanding of IP with emphasis on innovation protection using the patent system and trade secrets.  It will also cover the legal requirements and basic process for obtaining a patent and the effect of recent major changes to the U.S. patent system.

What you will learn:

  • The interplay of trade secrets and patents, including their relative advantages and disadvantages
  • The types of inventions protectable by patents
  • The criteria that must be met in order to obtain patent protection
  • Recent patent rule changes and how they will affect patent rights and strategy

Who should attend:
This workshop is reserved for Founders, CEO’s, Entrepreneurs, Managers, Researchers, VCs, Business Development Professionals and Scientists, ONLY.  Please, no competing law firms.

About the Presenter:

John Wetherell, J.D., PhD. has over 25 years’ experience in intellectual property law.  His counseling experience includes intellectual property acquisition, transactional due diligence, patent infringement and validity analyses, freedom-to-operate opinions, as well as licensing and strategic counseling.  Dr. Wetherell’s patent prosecution experience includes obtaining U.S. and foreign protection in biotechnology areas such as molecular biology, immunology, nanotechnology, medical diagnostics, microbiology and pharmacology.  He also evaluates intellectual property portfolios for both companies and investors.

At Pillsbury, Dr. Wetherell is the partner in charge of the Intellectual Property practice group in the San Diego office, co-leader of the National Life Science industry group, leader of the Stem Cell Outlook and Planning Effort (SCOPE), and a member of the Clean Technology Group.

Date:  September 24, 2014

Time:  8:00 a.m. – 11:30 a.m. (Optional Lunch 11:30 a.m. – 12:30 p.m.)

Location:  The Offices of Pillsbury Winthrop Shaw Pittman, LLP

12255 El Camino Real, Suite 300

San Diego, CA  92130

Note:  A light breakfast will be provided for participants, as well as an optional lunch following the workshop for further questions and discussion.

Contact:  Jackie Leard

Email:  jleard@connect.org
Phone:  858-964-1335

Fees: 

CONNECT/MITEF Member: FREE

General Public: $20

At the Door $45 (subject to availability)

Registration will close on or before September 23

Register Here!

 

Oct
23
Thu
CONNECT FrameWorks Workshop: Establishing an Effective Bioscience IP Portfolio @ The Offices of Pillsbury Winthrop Shaw Pittman, LLP
Oct 23 @ 8:00 am – 11:30 am

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Register Here!

Establishing an Effective Bioscience IP Portfolio

In partnership with Pillsbury Winthrop Shaw Pittman LLP

Program Overview:
Bioscience companies rely more heavily on having an effective intellectual property portfolio than do companies based on other technologies. Often, the time required to reach product commercialization in biosciences is several years in the future. As a result, one of the greatest assets for the company is its intellectual property portfolio. Both a sword and a shield, a strong portfolio enables the company to protect the promise that it will be able to maintain a proprietary position in the market relative to its competitors. As a result of its pivotal role in the future success of the bioscience company, the presence of an effective portfolio is key to attracting potential investors.

This workshop will cover basic elements involved in developing a commercially meaningful intellectual property portfolio for a bioscience company. Topics that will be discussed include identifying and protecting bioscience inventions, as well as decision making in developing, managing and investing in the portfolio.

Benefits of Attending:

  • Effects of recent court decisions on the patentability of genetic material and diagnostic techniques
  • How to identify protectable bioscience inventions
  • The types of hurdles that must be cleared in obtaining meaningful patent protection
  • Strategic use of intellectual property
  • Biosimilars
  • Generic competition

A light lunch will follow the workshop for further questions and discussion for interested parties.

Who should attend:
This workshop is reserved for Founders, CEO’s, Entrepreneurs, Managers, Researchers, VCs, Business Development Professionals, and Scientists, ONLY.  Please, no competing law firms.

About the Presenter:

John Wetherell, J.D., PhD. has over 25 years’ experience in intellectual property law. His counseling experience includes intellectual property acquisition, transactional due diligence, patent infringement and validity analyses, freedom-to-operate opinions, as well as licensing and strategic counseling. Dr. Wetherell’s patent prosecution experience includes obtaining U.S. and foreign protection in biotechnology areas such as molecular biology, immunology, nanotechnology, medical diagnostics, microbiology and pharmacology. He also evaluates intellectual property portfolios for both companies and investors.

At Pillsbury, Dr. Wetherell is the partner in charge of the Intellectual Property practice group in the San Diego office, co-leader of the National Life Science industry group, leader of the Stem Cell Outlook and Planning Effort (“SCOPE”), and a member of the Clean Technology Group.

Event Details:
Date:
October 23, 2014
Time: 8:00 a.m. – 12:00 p.m. (Optional Lunch 12:00 p.m. – 1:30 p.m.)
Location: The Offices of Pillsbury Winthrop Shaw Pittman, LLP

12255 El Camino Real, Suite 300

San Diego, CA 92130
Note: A light breakfast will be provided for participants, as well as an optional lunch following the workshop for further questions and discussion.
Contact:  Jackie Leard

Email:  jleard@connect.org
Phone:  858-964-1335

Fees:

CONNECT/MITEF Member: FREE

General Public: $20

At the Door $45 (subject to availability).

Registration will close on or before October 22

Register Here!
Nov
5
Wed
CONNECT FrameWorks Workshop: Mergers & Acquisition @ TBD
Nov 5 @ 8:00 am – 11:30 am

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Register Here!

Mergers and Acquisitions in Today’s Economic Environment

In partnership with Allen Matkins

Program Overview:

Despite continuing high unemployment, debt overhang and seemingly endless regulatory and fiscal changes, opportunities for acquiring or selling a company still exist.  In order to successfully navigate an M&A transaction in this challenging economic environment, it is critical that buyers and sellers understand what will be required to be successful in their strategic transaction efforts, particularly in today’s challenging environment.

What you will learn:

  • How companies are obtaining financing in today’s market;
  • How to properly conduct due diligence from a buyer’s and seller’s perspective;
  • Current landscape of the M&A market (valuations, financing alternatives and deal trends);
  • How to address a variety of confidentiality concerns in an M&A transaction;
  • How making operational, financial and legal decisions can help your company maintain its value and remain an attractive partner through the sale process;
  • How operating efficiency, customer/supplier quality, strategic focus, key management effectiveness and other non-financial metrics affect valuations and deal terms; and
  • ·         How to plan and implement a successful post-acquisition integration strategy.

Who should attend:
Anyone on either the buy and sell side who is preparing to engage in a potential merger, sale or acquisition or who wants to have a clear acquisition or disposition strategy in place.

Date: Wednesday, November 5 2014

Time: 8:00 a.m. – 11:30 a.m.

Location:  TBD

Note: A light breakfast will be provided for participants

Contact: Jackie Leard

Email: jleard@connect.org
Phone: 858-964-1335

Fees:

CONNECT/MITEF Member: FREE

General Public: $20

At the Door: $45

*Registration will close on or before November 4.

Register Here!

 

Nov
20
Thu
CONNECT FrameWorks Workshop: Business Aspects of Patents @ The Offices of Pillsbury Winthrop Shaw Pittman, LLP
Nov 20 @ 8:00 am – 11:30 am

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Register Here!

Business Aspects of Patents: A Primer for the Non-Patent Lawyer
In partnership with Pillsbury Winthrop Shaw Pittman LLP

Program Overview:
Intellectual property plays a seminal role in the success of many companies.  While adequately protecting innovation is a major economic driver, as with any valuable asset, if it is not properly managed its full potential will not be realized and the company will fail.

This program will focus on the role key business factors play in capturing, managing, and exploiting the intellectual property of the company.

What you will learn:

  • The role of intellectual property in the deal
  • Business transactions where patents are a significant factor
  • Issues of importance to potential investors
  • Key licensing provisions to consider when exploiting the patent portfolio

Who should attend:
This workshop is reserved for Founders, CEO’s, Entrepreneurs, Managers, Researchers, VCs, Business Development Professionals, and Scientists, ONLY.  Please, no competing law firms.

About the Presenter:

John Wetherell, J.D., PhD. has over 25 years’ experience in intellectual property law.  His counseling experience includes intellectual property acquisition, transactional due diligence, patent infringement and validity analyses, freedom-to-operate opinions, as well as licensing and strategic counseling.  Dr. Wetherell’s patent prosecution experience includes obtaining U.S. and foreign protection in biotechnology areas such as molecular biology, immunology, nanotechnology, medical diagnostics, microbiology and pharmacology.  He also evaluates intellectual property portfolios for both companies and investors.

At Pillsbury, Dr. Wetherell is the partner in charge of the Intellectual Property practice group in the San Diego office, co-leader of the National Life Science industry group, leader of the Stem Cell Outlook and Planning Effort (SCOPE), and a member of the Clean Technology Group.

Date:  November 20, 2014

Time:  8:00 a.m. – 12:00 p.m. (Optional Lunch 12:00 p.m. – 1:30 p.m.)

Location:  The Offices of Pillsbury Winthrop Shaw Pittman, LLP

12255 El Camino Real, Suite 300

San Diego, CA  92130

Note:  A light breakfast will be provided for participants, as well as an optional lunch following the workshop for further questions and discussion.

Contact:  Jackie Leard

Email:  jleard@connect.org
Phone:  858-964-1335

Fees: 

CONNECT/MITEF Member: FREE

General Public: $20

At the Door $45 (subject to availability)

Registration will close on or before November 19

Register Here!
Dec
4
Thu
Most Innovative New Product Awards @ Hyatt Regency La Jolla
Dec 4 @ 5:00 pm – 8:30 pm

The Most Innovative New Product Awards, CONNECT’s largest and most prestigious event, attracts more than 700 of the region’s top business leaders, researchers and capital providers. CONNECT continues its tradition of honoring San Diego’s celebrities of innovation along with the groundbreaking new products launched in the last year. More than 100 companies will compete in the rigorous judging process. The MIP awards is to San Diego’s innovation industry what the Academy Awards® is to the movie industry.

 

Save The Date for the 2014 MIP Awards!

DATE: Thursday, December 4, 2014
LOCATION: Hyatt Regency La Jolla
3777 La Jolla Village Drive
San Diego, CA 92122
TIME: 5:00pm – 8:30pm

5:00-6:30pm // Finalist Exhibit Hall opens
6:30-8:30pm // Awards Presentation and Dinner